PALO ALTO, Calif., June 29, 2011 /PRNewswire/ -- Jive Software today announced the results of a new study of 902 U.S.-based knowledge workers that was conducted by Penn Schoen Berland and commissioned by Jive. The study revealed that Social Business is increasingly perceived as a strategic executive imperative in the enterprise. Seventy-eight percent of the executives surveyed recognized that having a social strategy is critical to the future success of their businesses.
"Social is now open for business, and Jive is at the center of Social Business," said Tony Zingale, Jive CEO. "Today's executives realize that the New Way to business is here and that they must have a social strategy or risk falling behind. The results of this survey underscore the importance and growth of the Social Business market."
The study, called the Jive Social Business Index 2011, was conducted in May 2011 and surveyed 301 executives, 301 working millennials and 300 general knowledge workers at both large (1000+ employees) and mid-size companies (500 – 999 employees) across various industries.
The Jive Social Business Index 2011 identified three key findings:
- Social Business is a top executive strategic imperative;
- App Stores are gaining traction in the enterprise; and
- Email usage is growing but is not solving communication challenges in the enterprise.
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