This is a great article from Matt Jones on Ad Age...
He says, "People are interesting. Ideas are interesting. Stories are interesting. Real stuff is interesting. Brands are interesting (or, at least, some of them are). Even ads can be interesting. But media? Media just connects those things. It's a conduit. Media is not interesting. Not even the "social" kind."
"What would happen if we acted on the implications of social media, rather than just use it as cheap media? What if we recognized that social media is really only shorthand for the multi-channel, hyper-connected, user-generated, co-created, always-on world we now live in -- a world where the good gets what it deserves and so does the bad?"
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Matt Jones is director of strategy and planning for Jack Morton Worldwide in New York. In April
he moved to New York from Sydney, Australia, where his clients included Ford,
Microsoft and Sony.
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