Here's a great blog about explaining why we love Twitter to those who don't understand its value. The article is from Diana Adams and the entire text can be found here.
Here is a summary of her 5 Tips for explaining Twitter:
1. Remember that just because Twitter is special to you doesn’t mean it’s going to be special to everyone you talk to about it. Not everyone will love Twitter like you do... so don't try to convert them.
2. Explain Twitter by describing it as sending short emails that lots of people can see. I like to share information and links related to my business, and I follow people that have the same interests, and I learn from them. It is about much more than tweeting what we had for breakfast, but because we do tweet what we had for breakfast, there is a very personal aspect that is light-hearted and fun.
3. Next, I explain that if they are going to get on Twitter, they will probably want to plan to devote at least 15-30 minutes each day to it, otherwise it’s tough to build those new relationships. Why is that? Because Twitter is REAL LIFE and you cannot build real life relationships by always doing the “tweet and run”.
4. There is a wealth of information on Twitter. It’s all about who you follow!
5. Last but not least, explain that Twitter is fun. Twitter is a fun distraction that does not ask for a lot in return.
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