MediaShift Idea Lab - Taking the "Me" Out of Social Media

Dan Schultz providea a great look at social media, as it exists today. In his article, In Search of a Community That Takes 'Me' Out of Social Media, he provides insights about caring more for community than for himself.  I especially like the diagram he provides about individual vs. group focus:

He lists some ideas about the value of contribution and gives some wishes for the future. A very good article!