From Neil Glassman...
Generation Y is an important audience for marketers and not just because of their buying power. As the first “always-on” generation, they dictate the evolving protocols of social media. More than ever, we need to learn from the youngest participants in our society.
The jam-packed agenda of Pivot delivered the context and understanding to enable marketers to map a strategy of successful social media engagement with the Millennials of Generation Y — and other generations, too. You can view videos of the full conference, but don’t click off until you’ve checked out my selected takeaways that follow.
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