Great summary of case studies...
"Here are 34 of those 100 social media case studies. These 34 case studies cover B2C, B2B, profit and non-profit areas. They include businesses big and small. They prove social media ROI based on:
- Sales
- Shorter Sales Cycles
- New Leads
- Improved company operations
- Innovations that resulted in a better way to do business
Conclusion: Significant results are proven to occur in social media where low out-of-pocket investments lead to high ROI’s when businesses: 1) Have a clear business strategy, 2) Aren’t afraid to jump in 3) Use their imagination to make the most out of social channels, customer engagement and brand relationship."
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October 2011
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Saturday, November 06, 2010
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