HOW TO: Build a Social Media Education Program for Your Company

The biggest social media challenge for businesses in 2011 will be to rethink their social media strategies to make them sustainable and scalable. We spoke to representatives at Dell, Intel and Constant Contact to discuss how building social media training programs has helped their companies do just that. Read on for their top tips.

For starters...

Once a team is formed, begin setting program goals by first understanding the organization’s needs. For starters, here a few questions that should be answered:

1. What is our overall social media strategy, and where does the education program fit within it?
2. Where does social media training fit within our current education offerings?
3. How can we make this program scalable globally and across business units?
4. Which employees and business units should we focus on training?
5. Will courses be mandatory for some or all employees, or will all courses be optional to everyone?
6. Will we offer in-person or online courses, or both? And who will teach them?
7. How will we develop the curriculum? And what skills do we want employees to hone?
8. What types of materials should we develop for the program?
9. Where will the training assets be housed?
10. How will we build a collaborative community among social media trainees?
    
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via mashable.com