Anyone who’s tried to keep up with the online ad business, especially lately, knows it’s a turbulent tumble of ever-changing products--search, display, video, mobile--with vastly different sets of advantages and potential payoffs. So imagine being one of the poor Google sales agents tasked with keeping up with the company’s dozens of offerings.
Its thousands of agents don’t have to master one or two products, but every single one. That’s why the company has tossed out the old-school, classroom-style of teaching.
Every other Friday, the company hosts a “Product Spotlight,” a dial-in conference call which Learning and Development Manager Debbie Newhouse tells Fast Company is run like a Jon Stewart-style “talk show" (well, minus any adult toy-themed spinning wheels). A moderator interviews a product manager about a particular new feature, as sales agents across the country, and around the world, listen in. Sometimes there are also slides or video to follow along with online, and the agents get to ask questions via chat. Maybe it's more like Leno.
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