Social Media is an increasingly important tool for communication.
In its “Employee Engagement Survey,” the International Association of Business Communicators (IABC) Research Foundation teamed with Buck Consultants to determine how organizations are communicating with employees to keep them engaged and productive. The survey includes responses from nearly 1,500 participants representing a broad industry and geographic base."
Key Findings:
- Almost four-fifths (79 percent) of the respondents report that they use social media frequently to engage employees and foster productivity, outranking even email (75 percent).
- Company blogs are the most popular social media tool currently in use (47 percent), with discussion boards ranking the highest for future planned use (33 percent).
- Current use of social networking sites such as Twitter (21 percent), Yammer
(20 percent), and Facebook (18 percent) is significant, but organizations are
planning to use those tools even more in the future.
The Social Media version of the report is available here.
